HowAboutWe Curated Dates for Couples

 
 

 
 

A dilemma that dating websites encounter is that once their user-base finds someone on their site, they no longer have a use for the site. The dating website HowAboutWe wanted to combat the issue by expanding their company into a site that didn't just cater to singles, but also provided services to those already in relationships.

The following are high-fidelity mocks that were intended to fleshed out the vision of how HowAboutWe could accomplish expanding their market. Unfortunately the project came to halt when the company was purchased by IAC, and the product was never produced, much to the dismay of everyone involved.

For these mocks, I created both the UX and UI for the project. We were playing with the concept of creating a subsidiary product that had a higher-end feel than the dating site itself.