Dating Product emails

While working at HowAboutWe, an online dating platform based on date ideas rather than long wordy profiles, I designed a number of the product emails incentivizing return visits.

Product emails present a number of challenges— remaining within the guidelines of the product branding, email safe and templated, and of course fun and engaging. I had the pleasure of having lots freedom and ownership designing product elements, as well as excellent guidance and support from my design team.