STATEMENT
I create analogue collages using only material sourced directly from magazines. Nothing is digitized, resized, re-colored, or manipulated beyond the physical acts of cutting and arranging. My process begins as a quiet excavation through pages, searching for images that resonate. These cutouts are then sorted by size and stored in drawers. When I return to them, the process becomes more intuitive—like pulling tarot cards, where unexpected themes rise to the surface and reflect what’s stirring beneath my awareness: memories, unresolved questions, or recurring thoughts.
The act of pairing images is driven by visual and emotional resonance. I listen and respond, letting the images guide the composition rather than forcing a fixed idea. The backgrounds are constructed with care, often using hand-cut strips of solid color sourced from magazines to ground the collage and create depth. What emerges is not just a visual composition, but a kind of personal map built from the remnants of mass media.
The materials I use are the same ones I grew up around: advertising, magazines, media culture. But rather than selling products or lifestyles, my collages unravel the modern mythologies embedded in these images. I draw on the visual language of religious relics, totems, and shrines to highlight the unspoken “gods” of our cultural imagination. Mass media functions as a kind of contemporary mythology, shaping how we see ourselves and the world. My work reclaims these fragments, asking what happens when we hold them in a different light.
ABOUT
Allison Pottasch is a Brooklyn-based artist working primarily in analogue collage, as well as drawing and painting. She studied Advertising at Pratt Institute, but considers herself largely self-taught in the visual arts. Originally from Connecticut, she has lived in New York for nearly two decades.
Before committing fully to her studio practice, she worked for many years as a graphic designer—a career that kept her close to visual culture, but never quite fulfilled her. Her work now reflects an ongoing investigation into cultural mythologies, media residues, and evolving forms of contemporary reverence.
Allison is currently a cohort member of the NYC Crit Club’s Canopy program, where she studies under the mentorship of artist Sara Jimenez. She is also an active community member at the artist-run Amos Eno Gallery in the Lower East Side of Manhattan.